Ingredients
Equipment
Method
Preheat and pan prep
- Preheat oven to 350F and grease a 9x13 pan so it releases easily after baking.
Make streusel and swirl
- Make streusel by cutting cold cubed butter into flour, brown sugar, and cinnamon until it looks like coarse crumbs, then refrigerate.
- Mix cinnamon swirl by combining brown sugar and cinnamon, then stir in the melted butter until evenly moistened.
Mix batter
- Beat butter and brown sugar until smooth, then add eggs one at a time and mix until the batter looks creamy.
- Beat in pumpkin, sour cream, and vanilla until fully combined and glossy.
- Fold in the dry ingredients (flour, baking powder, baking soda, pumpkin pie spice, cinnamon, and salt) just until no dry streaks remain.
Assemble and bake
- Spread half the batter into the prepared 9x13 pan in an even layer.
- Drizzle the cinnamon swirl mixture over the batter in a thin, even layer.
- Top with the remaining batter and spread gently to cover the swirl.
- Scatter the chilled streusel generously over the entire surface so it forms a thick layer while baking.
- Bake for 45-50 minutes at 350F, until the center is set and a toothpick comes out with moist crumbs.
- Dust with powdered sugar before serving for a lightly sweet finish.
Notes
Pro tip: refrigerating the streusel helps it stay thick and crunchy instead of melting into the cake. Store covered in the fridge up to 4 days; reheat individual slices at 300F for 8–10 minutes. Freezing is yes—wrap cooled slices airtight and freeze up to 2 months. For a lighter option, use low-fat sour cream and swap half the butter for unsweetened applesauce.
